Webinar 6 & 7 – Design Law Basics (German: Designrecht 1 x 1) in English – Presentation and YouTube


On Wednesday, 1 July 2020, LexDellmeier held its two webinars no. 6 and 7 on the topic “Design Law Basics” (German: Designrecht 1 x 1). During the approx. 75 minutes presentation, Andrea Breier and Alexandra Dellmeier outlined what a design is from the legal point of view, explained how to acquire a design right and talked about the importance of design protection. As usual, we recorded the webinar and published it on YouTube – you will find the link in the post below!

Whether you are looking at a Nike shoe, an iPhone or at a BMW car - designs surround us everywhere. From a legal perspective it is crucial to think about them as important intellectual property rights. If you wonder why, let us explain – in some industries (e.g. automotive), designs make up for as much as 10 - 20 % of the company value.  As we are talking about billions of dollars, it becomes clear that an effective protection of design rights is a key concern for numerous brand owners and businesses.

As a starting point, it is necessary to answer the question what exactly a design is. From the legal point of view, a design must possess two characteristics: it must be novel and it must have individual character.  

The second crucial question is how to acquire a design right. Analogically to trademarks, different systems of design protection exist on national, European and international level. Depending on various considerations, such as cost, duration of the registration process or geographical scope of protection, one system may be more suitable for you than the others. Moreover, before applying for the registration of a design, you should bear in mind that other intellectual property rights (e.g. trademarks or copyright) exist that can offer you IP protection too. However, the prerequisites and legal consequences, including the duration of protection, are completely different.

Our webinar gives a more in-depth insight in all the issues mentioned above. Therefore, if you want to make informed decisions when applying for a design, simply learn more about IP law or are curious what strategy Nike has for registering its shoe designs, make sure to watch the recording published on YouTube!

PowerPoint presentation to download (PDF):


Link to the recording on YouTube: https://www.youtube.com/watch?v=mvr09qNI_Lw


Content of the webinar “Design Law Basics” (German: “Designrecht 1 x 1”) in English

  1. Introduction–Economic value of a design
  2. What is a design from a legal point of view?
  3. How to acquire a design right?
  4. Possibilities and recommendations for design applications
  5. Strategic considerations
  6. Which benefits can be derived from a design?
  7. Conclusion and outlook on the next webinars
  8. Q & A