Brand value. Everybody wants it and the value of a trademark is one indicator of the success of a product, service or company.
Important to know is that brands have a direct impact on the value of a company. On average - according to a variety of studies conducted by PwC, GfK, Brand Networks etc. - the value of a brand can reach 46% of the company value.
A small overview of brands and their value can be taken from the following studies, e.g. Branding Report 2013 (online PDF), Branding Report 2014 (online PDF) and Branding Report 2015 (online PDF) about the 100 most valuable brands in the world.