SUMMER – FESTIVAL TIME – BUILDING TRADEMARK VALUE
Well over two months late for World IP Day, but still keen to talk about IP and music.
Per chance, I recently listened to an OMR podcast with Holger Hübner, one of the founders of the Wacken Open Air festival and I was surprised how focused he was on brand management and the implications it has. More than once he reiterated that “the brand takes precedence over everything.” What a great example of how Intellectual Property (IP) and music go hand in hand. Read more on our blog.