Interbrand: Best 100 Global Brands 2015

Interbrand was founded by John Murphy in 1974 as one of the first brand consultancy companies. Meanwhile, it has approximately 31 offices in 27 countries and is one of the largest and oldest brand consultancy companies around the world. Every year, Interbrand conducts and publishes various studies relating to brands, their value and the impact on companies and consumers. Interbrand’s 16th annual Best Global Brands Report was released on 5 October 2015. Brands at the Speed of Life The issue of the Best Global Brands report this year is “Brands at the Speed of Live”: Analysis The procedure for ranking the Best Global Brands is based on three key components that contribute to a brand’s cumulative value: an analysis of the financial performance of the branded products or services, the role the brand plays in influencing customer choice and the brand’s competitive strength. Results 2015 The 40 Best Global Brands can be found below:   As you can see, Apple and Google maintain their first and second positions for the third year in a row and each exceed 100 billion US-dollars in brand value. This year five brands are listed at the ranking for the first time: Lego (Rank 82), PayPal (Rank 97), MINI (Rank 98), Moët & Chandon (Rank 99), and Lenovo (Rank 100). After Huawei (Rank 39), which already appeared in the ranking of 2014, Lenovo is the second Chinese brand to appear on the Best Global Brands ranking. The top risers this year are Facebook (Rank 23, +54%), Apple (Rank 1, +43%), Amazon (Rank 10, +29%), Hermès (Rank 41, +22%) and Nissan (Rank 49, +19%). Technology and automotive brands dominate this year’s ranking by holding 28 of 100 positions. In particular technology brands dominate by collectively making up more than a third (33.6%) of the total value of all 100 brands. For more information on the 2015 ranking, please click on the following link: