The owners of the PLUMAflex by Road trademark, Jose A. Alfonso, lost the case before the European Intellectual Property Office (EUIPO) for the registration of their trademark. The multinational company PUMA took action against them and was able to prevail thanks to its widespread recognition in the European area. The General Court confirms the EUIPOs decision, in which it finds similarity between the figurative mark “PLUMAFLEX by ROAD” and the earlier mark “PUMA” for identical goods.


  Weiterlesen über Well-known trademark “PUMA” prevails against “PLUMAflex by Road”

The question, whether two stripes on the side of a shoe have a distinctive character or can lead to the invalidity of a trademark was subjected in the case of 4 May 2022. But how did the European General Court (EGC) decide the case and based on which criteria?

Deutsches Patent- und Markenamt (Link zur Startseite) Historic picture of main entrance of the Imperial Patent Office

Source: GPTO Website – picture of logo of the GPTO and the Imperial Patent Office

As you may know, the headquarter of the German Patent and Trademark Office (GPTO) is located in Munich, Germany. However, this has only been the case since 1949. The history of the GPTO already began in 1877 in Berlin.


Every year on the 26 April, we celebrate the World Intellectual Property Day to draw attention to the important role of intellectual property rights (IP). This year, the official theme is “IP and Youth: Innovating for a Better Future” and aims to honor the innovations and creativity led precisely by young people!

Source: WIPO - official picture of this year´s theme 

In a recent case, the European General Court (EGC) had to deal with the invalidity of a lamp design and to assess whether it had individual character. It was also particularly interesting that the older design had already been declared invalid.

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EU Design No. 2503680-0001



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Firmenschild von Johann Maria Farina von 1868

Source: GPTO website – picture of the company sign of  Johann Maria Farina from 1868  

„Johann Maria Farina gegenüber dem Jülichs-Platz GmbH” is one of the oldest German companies. For over 300 years the manufacturer produces Eau de Cologne. Furthermore, the company is known for leading the way to the first statutory trademark protection.

LexDellmeier - 2021 Holiday Greetings from the whole IP team here in Munich, Germany.