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The European General Court (EGC) decided that the sole shape of the crest of the FC Barcelona has no distinctive character neither itself or through use (Judgment dated 10 December 2015; Case No.: T-615/14).

Background of the Case and Subject Matter  

On 24 April 2013, Fútbol Club Barcelona (FC Barcelona) filed an application for registration of a Community Trademark (CTM) at the Office for Harmonization in the Internal Market (OHIM). The figurative mark in respect of which registration was sought is the shape of the crest of the FC Barcelona (see below) for – among others – stationery, clothing items and sports activities.

[[{"type":"media","fid":"4679","view_mode":"default","instance_fields":"override","attributes":{"height":223,"width":600,"style":"width: 600px; height: 223px;"},"field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""}]]

 

In May 2014, OHIM rejected the application for registration because the sign is not distinctive. The examiner of OHIM is convinced that the trademark applied for did not contain any specific element which is suitable to be an indication of origin of the goods and services covered by the application for the consumer. Furthermore, the sign does not really differ from other basic shapes which are used in various sectors only for ornamental purposes.

The football club also filed evidence at OHIM which should prove that the shape had acquired distinctive character through use in the European Union (EU). The filed evidence are copies of documents consisting of web pages, documents that concerning the applicant’s participation in social networks, extracts from newspapers and the online encyclopedia “Wikipedia” which contained information about the Football Club itself and football in general, especially its economic importance. OHIM refused this evidence in general because they are not sufficient to prove that the shape had acquired distinctive character.

FC Barcelona brought an action against OHIM’s decision before the EGC.

Decision of the EGC

The EGC dismissed the appeal.

First, the EGC follows OHIM’s arguments and comes to the result that the shape has no distinctive character. In this connection the court observes that crests are commonly used in business for purely decorative purposes without fulfilling the function of a trademark. Consequently, the sign cannot be registered as a trademark, except if it has acquired distinctive character through its use.

Secondly, the EGC is of the opinion that the football club has not succeeded in demonstrating that the sign has acquired distinctive character through its use. The court stated that the filed evidence is too general and therefore did not allow drawing conclusions about the perception of the shape in the EU. Therefore, it cannot be proven that a significant proportion of consumers in the EU connect the mark applied for with the FC Barcelona at the date of filing.

Therefore, the court decided to dismiss the action brought by the football club FC Barcelona.

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The European General Court (EGC) ruled that the shape of the new Coca-Cola bottle cannot be protected as a three-dimensional trademark because it is devoid of any distinctive character (Case T-411/14, Judgement of 24 February 2016). Background of the Case and Subject Matter In December 2011, the famous Coca-Cola Company Ltd filed an application for registration of a Community Trademark (CTM) at the Office for Harmonization in the Internal Market (OHIM) for the following three-dimensional mark for - inter alia – metallic, glass and plastic bottles: [[{"type":"media","view_mode":"media_large","fid":"4617","attributes":{"class":"media-image size-full wp-image-2701 aligncenter","typeof":"foaf:Image","style":"","width":"281","height":"311","alt":"Coca Cola neu"}}]] In March 2014, OHIM rejected the application for registration on the ground that the trademark has no distinctive character in respect of the goods covered by the application. Especially, OHIM did not follow the Coca-Cola Company’s arguments that the trademark should be regarded as a natural evolution of its famous iconic bottle (the contoured bottle with fluting – see below). [[{"type":"media","view_mode":"media_large","fid":"4618","attributes":{"class":"media-image size-full wp-image-2702 aligncenter","typeof":"foaf:Image","style":"","width":"204","height":"234","alt":"Coca Cola besser"}}]] Therefore, the Coca-Cola Company appealed against the decision of OHIM. Decision of the Court  But, finally even the EGC followed the argumentation of OHIM’s argements. First, the court stated the consumer is accustomed to a wide range of variants of shapes of bottles. Therefore, consumers are, in general, not enable to see the shape of the bottle as an indication of its origin. The Coca-Cola bottle is no exception because - in contrast to the famous contoured Coca-Cola bottle with the fluting - the new bottle does not possess any characteristics that distinguish it from the other bottles which are available on the market. Secondly, the EGC noticed that Coca-Cola has failed to establish that the sign had acquired distinctive character through use. Therefore, the court decided to dismiss the action brought by the Coca-Cola Company.
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[[{"type":"media","fid":"4616","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image wp-image-2690 alignright","typeof":"foaf:Image","style":"","width":"234","height":"234"}}]] The German Federal Court of Justice (BGH) ruled that smartphone apps can – in principal – be protected as work titles (Case I ZR 202/14, Judgement of 28 January 2016). Background of the Case and Subject Matter The complainant operates a website that offers local weather data and other information about the topic weather under the domain “wetter.de” (Note: The German word “wetter” means “weather”). In 2009, the domain holder started to also provide this information as an application for mobile devices under the designation “wetter.de” The defendant is holder of the domain “wetter.at” and “wetter-deutschland.com” and also provides weather data on the internet. In 2011, he also started an application under the designations “wetter DE”, “wetter-de” und “wetter-DE”. The complainant is convinced that the behavior of the defendant infringes his commercial rights of the domain name and his application designation “wetter.de”. Therefore, he demands the defendant to cease and desist from further infringing actions and for damage compensation. Decision of the BGH First, the BGH notes that domain names relating to internet services and applications for mobile devices can in general be protected as work titles. But, the designation “wetter.de” for weather data is devoid of any distinctive character because it is just a description of the content of the offered services. Finally, the court came to the result that the defendant was not able to prove that the requirement of distinctiveness can be neglected because of market recognition of at least 50 percent. Press here to read the BGH’s press release in German.
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Every April 26 – the day on which the World Intellectual Property Office (WIPO) Convention came into force in 1970 – the World Intellectual Property Day is celebrated to promote discussions of the role of intellectual property in encouraging innovation and creativity. The WIPO’s member states designated this day with the aim of increasing the general understanding of intellectual property, including trademarks, copyrights, designs, patents, utility models etc. Each year, a special topic and focus is picked. [[{"type":"media","fid":"4614","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image wp-image-2658 aligncenter","typeof":"foaf:Image","style":"","width":"492","height":"275"}}]] The 2016 World IP Day Theme This year’s World Intellectual Property Day 2016 focuses on the theme: “Digital Creativity: Culture Reimagined”. Cultural works such as films, TV, music, books, art, etc., have long crossed borders. However, the Wi-Fi era is transforming how consumable culture is created, distributed and enjoyed in markets that are expanding far beyond national borders. Accessible digital technologies have swept away physical constraints, which is feeding the imagination of artists and creators in a new way as it opens for cross-cultural collaboration. The creative work of creators and artists is also easy accessible for the digital consumer, as we read, watch and listen to the works of countless creators from across the world, wherever, whenever and however we want. Reimagining culture – how we create, access and finance it- has its challenges. The challenge of a flexible and adaptive intellectual property system is to ensure that the artists and creative industries in our digital word can be properly paid for their work, so that they can and will keep creating. Therefore, WIPO has decided that we should explore some of the issues surrounding our cultural future. Both experts on creativity in the digital market and creators themselves will on this day elaborate on where they think we are heading. Events on the World IP Day 2016 The World IP Day offers a unique opportunity each year to join interesting events all over the world. For information about events near you, please check out the “World Map of IP Day events 2016” here. Also, join the World IP Day discussions on Facebook and Twitter – and use the #worldipday hashtag in your posts. For more information about the World Intellectual Property Day 2016, press here.
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[[{"type":"media","fid":"4613","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image wp-image-2645 alignright","typeof":"foaf:Image","style":"","width":"142","height":"202"}}]] The World Intellectual Property Organization (WIPO), a specialized agency of the United Nations headquartered in Geneva, Switzerland, has recently published the Global Innovation Index (GII) Report about the latest trends in intellectual property (IP) activity worldwide. Patent and Trademark filings showed a strong growth in 2014 while industrial design applications declined for the first time in two decades. Trademarks Trademark applications reached a new record in 2014 with a total number of 7.45 million classes specified in applications. As you can see below the increase of 6% was driven by filings in the Trademark Office in China with 2.22 million trademark application, followed by the United States of America (471,228), the European Union (333,443), France (269,837) and Japan (242,073). [[{"type":"media","fid":"4610","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image alignnone size-full wp-image-2642","typeof":"foaf:Image","style":"","width":"517","height":"202"}}]] Most of the applications are made in the advertising and business management sector (9.8% of the total filing activity), followed by the clothing industry and by scientific, photographic, measuring instruments, recording equipment, computers and software. Below you can see the trademark applications by top three sectors. In Germany, most applications are made in the area of research and technology area. [[{"type":"media","fid":"4611","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image alignnone size-full wp-image-2643","typeof":"foaf:Image","style":"","width":"540","height":"202"}}]] Patents Innovators marked a worldwide annual rise of 4.5 % in 2014 by filing 2.7 million patent applications. The top five Patent Offices worldwide are China with 928,177 applications in 2014, followed by the United States (578,802), Japan (325,989), the Republic of Korea (210,292) and the European Patent Office (152,662) (see below). [[{"type":"media","fid":"4612","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image alignnone size-full wp-image-2644","typeof":"foaf:Image","style":"","width":"537","height":"218"}}]] Most applications worldwide in 2014 were made in the fields of computer technology, electrical machinery, measurement, digital communication and medical technology. The last two sectors have been the two fastest growing technological fields since 1995. Designs After a 20 year period of growth, the total number of industrial designs dropped by 8.1% to about 1.14 million applications in 2014. The fall was mainly due to a sharp decrease in filings by Chinese residents. For more detailed information and the full report including charts, overviews and other statistics please see:  http://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2015.pdf
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In the recent and comprehensive decision from the Chancery Division of the High Court of Justice, England and Wales, Justice Arnold ruled that the Metrocab taxi is not infringing the London Taxi Company´s (LTC) three-dimensional United Kingdom Trademark (UKTM) and Community Trademark (CTM). On the contrary, the three-dimensional trademarks were found to be invalid as they both lack necessary distinctive character and consist exclusively of the shape which gives substantial value to the goods. The CTM was also found invalid due to non-use. (Case No: HC-2014-002085, Judgement of 20 January 2016)

 

                              LTC´s UKTM No. 2440659                                      LTC´s CMT No. 951871

  Background of the case and subject matter The Claimant, the London Taxi Company, is the successor in title to the manufacturer of the Fairway, TX1, TXII and TX4 models of the London taxi. The Defendants, Frazer-Nash Research Ltd and Ecotive Ltd, are the successors in title to the manufacturer of the Beardmore, Oxford and Metrocab models of the London taxi. The LTC is the registered proprietor of the three-dimensional Community Trademark No. 951871 (CTM) for “motor vehicles, accessories for motor vehicles; parts and fittings for the aforesaid” in Class 12, and the United Kingdom Trademark No. 2440659 (UKTM) for “cars; cars, all being taxis” in Class 12. The representations of the UKTM also forms the subject-matter of LTC´s UK Registered Design No. 2069313, which was not relied upon by LTC in these proceedings. The LTC claimed that the shape of the Metrocab taxi is substantially copied from the shape of the TX4, and that the Defendant intends to deceive the public as to the origin of the new Metrocab taxi by adopting a shape which closely resembles that of the LTC´s models. The Defendants counterclaimed that the trademarks are invalidly registered because they lack distinctive character and add substantial value to the goods. In alternative, the Defendants contended that the CTM should be revoked for non-use. The Decision of the Chancery Division of the Hight Court of Justice In the comprehensive judgement of 299 paragraphs, Justice Arnold dismissed the claims for trademark infringement and passing off brought by LTC and accepted the counterclaims and defenses of the Defendants. In summary, Mr. Arnold came to the conclusion that both of LTC´s trademarks were devoid of inherent distinctive character in relation to goods in Class 12 at the respective dates of application, and that neither of the marks had acquired a distinctive character as a result of use by the date of the counterclaim. In the judge´s view, the disputed trademarks would simply be perceived by the average consumer of taxis as merely a variation of the typical shape of a taxi. Furthermore, regardless of the distinctiveness, the two trademarks were also declared invalid in respect of Class 12 because they exclusively consist of the shape. After a comparison of the shape of the Metrocab and the s[[{"type":"media","fid":"4609","view_mode":"media_large","instance_fields":"override","attributes":{"height":135,"width":240,"class":"media-image size-full wp-image-2607 alignright"}}]]hapes of the LTC´s taxis, for which the trademarks were registered, Mr. Arnold came to the conclusion that there is no likelihood of confusion. Also, the Defendants were not found to take unfair advantage of the LTC´s reputation, as a reputation as such was not found. In addition, it was found that the CTM should be revoked for non-use in respect of goods in Class 12 with effect from 2 May 2014, as the only use of taxis of that mark consisted of sale of second-hand taxis or sales for scrap. Lastly, Justice Arnold concluded that the use of the Metrocab is in accordance with honest practices and that there is no evidence that the shape of the new Metrocab is likely to lead consumers of taxi services to believe that it comes from the same source as LTC´s taxis, as opposed to being a licensed London taxi. There has been no damage and the claim for passing off thus failed. Press here to read the full judgement.  

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The TMA Committee has kicked-off the year 2016 with a fantastic event. On Thursday, 28 January 2016, a mini-seminar was organized by the International Trademark Association (INTA) and the German Patent and Trademark Office (DPMA) in Munich, Germany. The seminar was specially developed for Trademark Administrators (TMAs) and Paralegals in Germany. [[{"type":"media","fid":"4583","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image alignnone size-full wp-image-2533","typeof":"foaf:Image","style":"","width":"844","height":"429"}}]] The four-hour event with the title “Make Yourselves Invaluable to Your Firm and Company”, with over 90 attendees was, thanks to the organizing committee, speakers and sponsors, an overwhelming success. The topics included:
  • Promoting INTA and the work of the German TMA Committee;
  • An update from the German Patent and Trademark Office (DPMA);
  • The role and challenges of a paralegal working outside your country at another office and how to use this to enhance your career;
  • The challenges and views on running a trademark portfolio in-house;
  • What you need to know about preliminary injunction proceedings (PI´s) in trademark cases in Germany.
After a fantastic lunch and snacks provided for by the DPMA, Ms. Barbara Preissner, Head of Trademark and Design Department at the DPMA, started the event off with a welcome speech, followed up by a total of five speakers on different topics relevant for TMAs and Paralegals. The seminar was interactive with a Q&A session after each presentation. [[{"type":"media","fid":"4584","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image aligncenter wp-image-2540","typeof":"foaf:Image","style":"","width":"490","height":"388"}}]] The first speaker was Mr. Martin Sebele from the Trademark Department at the DPMA, who gave an update from the DPMA on the changes and updates on classification. Secondly, Ms. Christina Maier, Paralegal at Kuhnen & Wacker Patent- und Rechtsanwaltsbüro, and Ms. Natalie Oei, Head of Trademark Administration/Paralegal at Noerr LLP, shared their experiences with working as paralegals in another office in another country, and how to use this experience to enhance your career. Afterwards, Ms. Claudia Meindel, Head of Intellectual Property Department at Euro-Triumph GmbH, continued with a presentation on legal and corporate practice on running a trademark portfolio in the fashion/lingerie industry from the point of view of an in-house counsel. Mr. Stephan N. Schneller, Attorney at Law at Maiwald Patentanwalts GmbH, gave a presentation on what paralegals need to know about preliminary injunction proceedings (PI´s) in trademark cases in Germany. DOWNLOAD OF PRESENTATIONS: The presentations (in German) given can be downloaded here: VORTRAG_Martin_Sebele_DPMA_Klassifikation VORTRAG_Christina_Maier_20160128_USA_Praktikum VORTRAG_Natalie_Oei_Secondment_Alicante Alexandra Dellmeier, Attorney at Law at LexDellmeier IP Law Firm, and Susanne Ferstl, Freelance Paralegal, closed the mini-seminar with a great round of applause by the participants and small snacks. [[{"type":"media","fid":"4585","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image aligncenter wp-image-2541","typeof":"foaf:Image","style":"","width":"505","height":"405"}}]] We want to especially thank the DPMA and its President, Ms. Cornelia Rudloff-Schaeffer, and Ms. Barbara Preissner, Head of the Trademark and Design Department, for actively supporting and hosting this event at their Munich headquarters for the third time after the last TMA event there in 2013. Of course special thanks also go to INTA and DPMA staff members as well as the organizing team in Munich, Alexandra Dellmeier (previous TMA Committee Member), Susanne Ferstl (current TMA Committee Member) and Melanie Schulze. Please see some more pictures from the INTA/DPMA mini-seminar below: [[{"type":"media","fid":"4595","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image aligncenter wp-image-2554","typeof":"foaf:Image","style":"","width":"547","height":"389"}}]] [[{"type":"media","fid":"4596","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image wp-image-2556 aligncenter","typeof":"foaf:Image","style":"","width":"548","height":"410"}}]] [[{"type":"media","fid":"4597","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image wp-image-2559 aligncenter","typeof":"foaf:Image","style":"","width":"551","height":"412"}}]] [[{"type":"media","fid":"4599","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image wp-image-2564 aligncenter","typeof":"foaf:Image","style":"","width":"555","height":"415"}}]] [[{"type":"media","fid":"4598","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image wp-image-2562 aligncenter","typeof":"foaf:Image","style":"","width":"558","height":"422"}}]] [[{"type":"media","fid":"4601","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image wp-image-2568 aligncenter","typeof":"foaf:Image","style":"","width":"559","height":"414"}}]] [[{"type":"media","fid":"4602","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image wp-image-2570 aligncenter","typeof":"foaf:Image","style":"","width":"555","height":"408"}}]] [[{"type":"media","fid":"4603","view_mode":"media_large","instance_fields":"override","attributes":{"class":"media-image wp-image-2573 aligncenter","typeof":"foaf:Image","style":"","width":"553","height":"406"}}]]
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The fee system at the European Union Intellectual Property Office (EUIPO) will change from the fee system applied by OHIM - the "old" name of the office until 23 March 2016. The system will change from a basic fee that covers up to three classes of goods and services to a ‘pay-per-class' system.

In the area of fees, the Amending Regulation introduces the following changes:
  • a new one-fee-per-class system for application and renewal fees;
  • an overall decrease in fees payable to the Office;
  • the incorporation of the provisions of the CTM Fees Regulation into the basic regulation.
  Pay for what you need

The Community trade mark included protection for three classes, costing €900 for an electronic application and €1 050 for a paper application. The Amending Regulation sees the Office move to a one-class-per-fee system. This means that in practice applicants will pay a lower fee if they only apply for one class, the same fee if they apply for two, and a higher fee if they apply for three or more. Renewal fees are substantially reduced in all instances and set to the same level as application fees, and there are also reductions in opposition, cancellation and appeal fees.

  Application fees (e-filing)
CTM (old system) Fee EUTM (new system) Fee
First class €900 covers up to three classes First class €850
Second class Second class €50
Third class Third class €150
Fourth and all subsequent classes €150 Fourth and all subsequent classes €150
  Renewal fees (e-filing)
CTM (old system) Fee EUTM (new system) Fee
First class €1 350 covers up to three classes First class €850
Second class Second class €50
Third class Third class €150
Fourth and all subsequent classes €400 Fourth and all subsequent classes €150
  SPECIALTY: New European Union certification mark

European Union certification marks will be introduced in 21 months' time. These will allow 'a certifying institution or organisation to permit adherents to the certification system to use the mark as a sign for goods and services complying with the certification requirements' (Article 74b EUTMR). The registration cost for an EU certification mark will be the same as for an EU collective mark, i.e. €1 800 (€1 500 e-filing); €50 for a second class; €150 for a third (and all subsequent) classes.

This information has been taken from the office's website: https://oami.europa.eu/ohimportal/en/eu-trade-mark-regulation-fees  
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The EU trademark reform package was approved by the European Parliament on 15 December 2015. The amendments are expected to come into force in March/April 2016. The reform package brings changes to the Community Trademark Regulations (Council Regulation (EC) No 207/2009) and adopts a new Directive to approximate the laws of the Member States relating to trademarks. The reform is extensive; the new Directive consists of 57 articles whereas the old Directive only had 19 articles. Major changes are also made to the regulation: for example, the structure of the fees payable will be significantly changed. The aim of the reform is to foster innovation and economic growth as well as to ensure coexistence and harmonization between trademark systems. The changes are intended to make trademark registration systems all over the EU more accessible and efficient for businesses in terms of lower costs and complexity, increased speed, greater predictability and legal security. We have listed some of the main features of the changes to the regulation and the new directive. The list is not exhaustive – and this is just a very short overview.
  1. Name changes
Community trademarks will become European Union trademarks (“EU trade marks“ or “EUTMs“). The name of the Office for Harmonization in the Internal Mark (OHIM) will be changed to European Union Intellectual Property Office (“EU IP Office” or “EUIPO”) and the Community trademark court will be known as EU Trademark Court.
  1. Use of class headings
The rules for classification of goods and services will be updated according to the principles set out by the CJEU in the IP Translator case (C-307/10) rendered on 19 June 2012. The goods and services for which trademark protection is sought for, need to be specified more clearly and with more precision. The use of general terms will be interpreted as including only all goods and services clearly covered by the literal meaning of the term. Owners of EU trademarks which were applied for the entire class heading before 22 June 2012 can file a declaration that their intention on the date of filing had been to seek protection in respect of goods or services beyond those covered by the literal meaning of the heading of that class. The declaration needs to be filed at the Office within six months of the entry into force of the Regulation.
  1. Anti-counterfeiting provisions
In order to strengthen trademark protection and combat counterfeiting more effectively, the rights of the proprietors of EU trademark will be strengthened. It will be possible for the owners of EU trademarks to stop transit of goods, when they bear without authorization a trade mark which is identical or essentially identical with the EU trade mark registered in respect of such goods.
  1. Fee structure
The basic application fee will cover only one class of goods and services and is 850 EUR (when filed by electronic means, otherwise 1000 EUR). The fee for the second class will be 50 EUR and every class after the second 150 EUR. The renewal fees will be lowered to the same level as the application fees. In the Directive, the one-class-per-fee-system is made optional for the Member States. There are more changes included. At this point in time, we only posted a couple of significant changes. As the implementation of the new legislation comes closer in March/April 2016, we intend to go into more detail.
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The reform of the EU trademark system has been ongoing since 2008 and is finally ready for publication. The updated rules aim for a more efficient and cost effective trademark registration process. The dual system of national and EU trademarks covering all 28 member states is retained, whilst national and EU trademark registration procedures are streamlined and further harmonized. The trademark reform package includes amendments to Council Regulation (EC) No 207/2009 on the Community trademark and the adoption of a new Directive to approximate the laws of the Member States relating to trademarks. European Parliament adopted the new laws without any amendments to the Council’s position in first reading. One of the significant changes to the Community Trademark Regulation is the new fee structure for EU trademark registration, which is supposed to make trademark protection on average cheaper, especially for SMEs. Another important aspect of the changes is providing better means to fight against counterfeit goods in transit through EU territory. The Regulation will enter into force 90 days after its publication. The new Directive will still have to be implemented by the member states. The implementation needs to be done within three years after the entry into force of the Directive, except for the implementation of the administrative invalidation and revocation procedures. For this the member states will have 7 years. For more information about the trademark reform package, please see the European Parliament Press release.