Interbrand: Best Chinese Brands 2014

Interbrand is the world’s leading brand consultancy, with a network of 33 offices in 27 countries. Since its Shanghai office first opened in 2002, Interbrand has partnered with various brands in China to assist them in creating and managing their brands’ values. In November 2014 they published the Top 50 Chinese Brands of the year. First of all, the total brand value of this year’s 50 Best China Brands increased 22 percent compared to 2013. This is the largest increase in the table’s overall brand value since the inception of Best China Brands. Below you can see the list of the top 20 Chinese Brands: The most valuable industry in China is the financial services industry. But, the strong performance of China’s Internet brands tag the end of the long era in which the financial services dominated.  But, even though the total brand value of Internet brands has increased from 11 % to 24 % compared to last year, the internet services just reached the second place. Since the second half of 2012, TAB (Tencent, Alibaba and Baidu) has acquired and invested in a lot of companies, including those representing the following sectors and industries: financial services, entertainment, education, and healthcare. As a result, these leading brands are creating a completely new brand ecosystems aimed at improving customer convenience and overall quality for lifetime. If you want to see the whole ranking, follow the link: