Brand value
Brand value. Everybody wants it and the value of a trademark is one indicator of the success of a product, service or company.
Important to know is that brands have a direct impact on the value of a company. On average - according to a variety of studies conducted by PwC, GfK, Brand Networks etc. - the value of a brand can reach 46% of the company value.
A small overview of brands and their value can be taken from the following studies conducted by Interbrand, e.g. Best Global Brands 2023 (link), Best Global Brands 2024 (link) and Best Global Brands 2025 (link),which provide an overview of the 100 most valuable brands in the world. The full studies can also be downloaded in PDF format from the linked websites.