IP Research
Before filing an application, we check whether your trademark infringes on existing rights. A conflict arises not only when trademarks are identical, but also when they are similar.
When is there a likelihood of confusion?
Infringement usually occurs when both the goods/services and the trademarks themselves (visually, phonetically, or in terms of meaning) are closely related.
Example: The trademark “Lion” for a restaurant may infringe on the earlier trademark “Löwe” for beer. Why? The meaning is identical, and the industries (beer & restaurants) complement each other so closely that they are considered similar.
Of course, we also conduct searches for company names, designs, domains, and usage—on a global scale.