Strategy and Consulting
Depending on the industry, the value of intellectual property rights—particularly trademarks—can account for up to half of a company’s total value. This is provided that the trademarks, designs, utility models, and patents have been legally protected and consistently maintained. This is precisely where the IP strategy comes into play: It aligns all activities toward clearly differentiating the company and its products from the competition and continuously increasing their value. Through targeted questions, we work with you to develop the right IP strategy aligned with your business goals—for your company’s success.