Due Diligence
Brands and designs are far more than just an image factor—they are a key driver of corporate success. Their value is not only indisputable in qualitative terms but also financially measurable: Studies show that brands account for an average of just under 50% of a company’s total value.
Value-oriented brand and design management is therefore a collaborative effort: In addition to marketing and brand management, the focus is increasingly shifting to financial controlling to ensure the monetary value and long-term value contribution of the brand and designs.