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In unserem Blog finden Sie aktuelle Beiträge, Fachartikel und hilfreiche Einblicke rund um rechtliche Themen, Entwicklungen und Fragestellungen aus der Praxis. Verständlich aufbereitet und regelmäßig aktualisiert.

Lifecyle of Innovation...

This is a great cartoon by Tom Fishburne which shows what happens when innovation hits internal forces...

 

For more really good cartoons on trademarks, patents, marketing, innovation please see Tom Fishburne's…

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Where GOOD IDEAS come from?

We all want to be more creative, come up with better ideas and want our organizations to be more innovative. The question is: How can we achieve these goals? Be inspired by Steven Johnson's video which gives a…

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What is BRANDING really about?

 

 

We thought we should share this great video on BRANDING with you. It was produced in 2011 by MSc Brand Leadership team at Norwich Business School, University of East Anglia.

 

In essence, a BRAND is a "stamp…

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Are you going a bit GAGA?

Copyright laws - among others in Germany - and the great difficulties to know and assess what is allowed - and what is not.

 

Stars like Elvis, Michael Jackson, Madonna and Lady Gaga are musical icons and partly…

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