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Interbrand just released its new rankings of the best global brands for the year 2018. By no surprise, the leading companies are again mostly active in the technology sector.Source: Interbrand Interbrand is a…

A trademark can be any sign capable of distinguishing the products of one company from those of another. If you own a trademark, you have exclusive rights to use that trademark on the products you have protected…

Interbrand was founded by John Murphy in 1974 as one of the first brand consultancy companies. Meanwhile, it has approximately 31 offices in 27 countries and is one of the largest and oldest brand consultancy…

In February 2015 the Brand Finance Banking 500 ranking was published in “The Banker” magazine. This annual ranking of the 500 most valuable brands in the banking business is created by Brand Finance. Brand value…

The world is filled with milion of brands but, behind most of them are only a few big cooperations. These companies control the gobal consumers markets for food, beverages, cleaning preperations, personal care…

Interbrand is the world’s leading brand consultancy, with a network of 33 offices in 27 countries. Since its Shanghai office first opened in 2002, Interbrand has partnered with various brands in China to assist…

Interbrand, started in 1974 with its approximately 40 offices in 27 countries, is one of the biggest and oldest brand consultancy companies around the world. Every year, Interbrand conducts and publishes various…

The Power 100 is an annual research study produced by one of the world's leading independent brand valuation and strategy consultancy. The study monitors the power of the world's leading spirits and wine brands…

The Brand Finance Banking 500 was published in the February 2014 edition of ‘The Banker’ magazine. The largest banks of the world are ranked by the value of their trademarks. The annual study reflects the…